TITLE

Hey, wow, what was that? Author says surprise can sell

AUTHOR(S)
Crowley, Matthew
PUB. DATE
April 2009
SOURCE
Las Vegas Business Press (10712186);4/13/2009, Vol. 26 Issue 15, pP23
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Pow! Right Between the Eyes: Profiting From the Power of Surprise," by Andy Nulman.
ACCESSION #
47881360

 

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