TITLE

INFORMATION PROCESSING RESEARCH IN ADVERTISING

AUTHOR(S)
Hunt, H. Keith; King, Robert L.
PUB. DATE
September 1984
SOURCE
Journal of Advertising;1984, Vol. 13 Issue 3, p60
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This article presents a review of the book "Information Processing Research in Advertising," edited by Richard Jackson Harris.
ACCESSION #
4665073

 

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