TITLE

Discovery-Driven Growth: A Breakthrough Process to reduce Risk and Seize Opportunity

AUTHOR(S)
Marshall, Jeffrey
PUB. DATE
October 2009
SOURCE
Financial Executive;Oct2009, Vol. 25 Issue 8, p13
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article presents a review of the book "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity" by Rita Gunther McGrath and Ian C. MacMillan.
ACCESSION #
44837943

 

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