THE EXPERIENCE ECONOMY: Work is Theatre & Every Business a Stage
- Rethink brand experience. Mitchell, Alan // Brand Strategy;Aug2003, Issue 174, p40
Reviews the book 'The Experience Economy,' by Joseph Pine and James Gilmore.
- Young Recreation Professionals as Experience Creators. Magleby, Joshua; Jacobs, Starlee; Dunn, Mary; Morales, Noemi // Parks & Recreation;Mar2015, Vol. 50 Issue 3, p40
No abstract available.
- The Experience Economy: Work Is Theatre & Business a Stage: Goods and Services are No Longer Enough (Book). Dahlke, Deborah // Journal of Revenue & Pricing Management;May2002, Vol. 1 Issue 1, p90
Reviews the book 'The Experience Economy: Work is Theatre & Every Business a Stage; Goods and Services are no Longer Enough,' by B. Joseph Pine II and James H. Gilmore.
- More bread, bigger circuses. Jackson, Kathy // Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM10
This article discusses the subject of the book The Experience Economy--Work Is Theatre & Every Business a Stage, by Joseph Pine II and James H. Gilmore. Pine and Gilmore are big boosters of nontraditional advertising, such as events and parties to get consumers out to see the products. But here...
- Applying The "Experience Economy" To Your Next Program. Gabri, David // Franchising World;Dec2009, Vol. 41 Issue 12, p32
The article discusses some insights offered in the book "The Experience Economy: Work is Theater & Every Business A Stage," by authors Joseph Pine II and James H. Gilmore. It explains that the book emphasizes the importance of creating memorable events for customers to make one's business stand...
- CyberSightings. Gaggioli, Andrea // CyberPsychology, Behavior & Social Networking;Jan2015, Vol. 18 Issue 1, p54
No abstract available.
- A winning streak. // Smart Business Cleveland;Sep2008, Vol. 20 Issue 2, p22
The article reviews several books by James H. Gilmore and B. Joseph Pine II including "Pine & Gilmore's Field Guide for the Experience Economy," "The Experience Economy: Work is Theatre & Every Business a Stage," and "Markets of One."
- Don't Sell Commodities, Sell Experiences. // Corporate University Review;Mar/Apr2001, Vol. 9 Issue 2, p22
Reviews the book `The Experience Economy: Work Is Theatre & Every Business a State,' by B. Joseph Pine II and James H. Gilmore.
- The Experience Economy (Book Review). // Food Management;Jun2001, Vol. 36 Issue 6, p11
Reviews the book 'The Experience Economy: Work Is Theatre & Every Business a Stage,' by B. Joseph Pine II and James Gilmore.