TITLE

TRADING UP

AUTHOR(S)
Silverstein, Michael; Fiske, Neil
PUB. DATE
February 2009
SOURCE
SGB;Feb2009, Vol. 42 Issue 2, p58
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Trading Up," by Michael Silverstein and Neil Fiske.
ACCESSION #
36821505

 

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