TITLE

Muse and whether: Books offer advice on harnessing creativity

AUTHOR(S)
Pachter, Richard
PUB. DATE
December 2008
SOURCE
Las Vegas Business Press (10712186);12/29/2008, Vol. 25 Issue 52, pP22
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books including "Art of the Advantage," by Kaihan Krippendorff, "From Concept to Consumer: How to Turn Ideas Into Money," by Phil Baker, and "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time," by Jackie Fenn and Mark Raskino.
ACCESSION #
36293336

 

Related Articles

  • Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Nancherla, Aparna // T+D;Oct2008, Vol. 62 Issue 10, p98 

    The article reviews the book "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time," by Jackie Fenn and Mark Raskino.

  • Mastering the Hyper Cycle: How to Choose the Right Innovation at the Right Time. Teresko, John // Industry Week/IW;Oct2008, Vol. 257 Issue 10, p25 

    The article reviews the book " Mastering The Hyper Cycle: How to Choose the Right Innovation at the Right Time," by Jackie Fenn and Mark Raskino.

  • Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Marshall, Jeffrey // Financial Executive;Dec2008, Vol. 24 Issue 10, p13 

    The article presents a review of the book "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time," by Jackie Fenn and Mark Rasinko.

  • Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Jacobs, Barbara // Booklist;10/15/2008, Vol. 105 Issue 4, p20 

    Reviews the book "How to Choose the Right Innovation at the Right Time: Mastering the Hype Cycle" by Jackie Fenn

  • Don't Believe the Hype.  // CIO Insight;Dec2008, Issue 100, p17 

    An excerpt from the book "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time," by Jackie Fenn and Mark Raskino is presented.

  • From Concept to Consumer. Baker, Phil // From Concept to Consumer - Business Book Summaries;2009, Vol. 1 Issue 1, p1 

    75 pp. Pearson Education, Inc. 2009 Successful products need more than just a good idea; they also need cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. Each stage in this progression from product concept to marketplace offers...

  • THE ART OF THE ADVANTAGE: 36 STRATEGIES TO SEIZE THE COMPETITIVE EDGE (Book).  // African Business;Aug/Sep2004, Issue 301, p65 

    Reviews the book "The Art of the Advantage: 36 Strategies to Seize the Competitive Edge" by Kaihan Krippendorff.

  • Targeting Niche Markets With Specific Products. Passman, Aaron // Credit Union Journal;7/15/2013, Vol. 17 Issue 28, p14 

    The article discusses the marketing strategy offered by author and blogger Kaihan Krippendorff to hip clothing store Urban Outfitters Inc. to target specific consumers like college students.

  • A distracted Microsoft. Wilcox, Joe // eWeek;11/10/2008, Vol. 25 Issue 33, p8 

    The author criticizes Kaihan Krippendorff's comments concerning the Google-Microsoft competition in the U.S. He agrees with Krippendorff's allegation that Google Inc. has been attacking Microsoft Corp.'s home territory for years. However, he says that Krippendorff is erred on the extent of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics