TITLE

Private Label Strategy

AUTHOR(S)
Aithal, Rajesh K.
PUB. DATE
December 2008
SOURCE
IIMB Management Review (Indian Institute of Management Bangalore;Dec2008, Vol. 20 Issue 4, p438
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Private Label Strategy," by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp.
ACCESSION #
36124992

 

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