TITLE

The Breakthrough Company: How everyday companies become extraordinary performers

AUTHOR(S)
Cunningham, Lynne
PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p4
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers," by Keith McFarland.
ACCESSION #
35794489

 

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