TITLE

Made to Stick

AUTHOR(S)
Cunningham, Lynne
PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p4
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Made to Stick," by Chip and Dan Heath.
ACCESSION #
35794488

 

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