Science of sales: Four books to improve your pitching

November 2008
Las Vegas Business Press (10712186);11/10/2008, Vol. 25 Issue 45, p25
Book Review
The article reviews several books, including "Making the Number: How to Use Sales Benchmarking to Drive Performance," by Greg Alexander, Aaron Bartels and Mike Drapeau, "Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily and More Profitably," by Jeff Koser and Chad Koser and "Beyond Price: Differentiate Your Company in Ways That Really Matter," by Mary Plantes and Robert Finrock.


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