TITLE

Maybe consumers aren't really so ad-proof after all

AUTHOR(S)
CROWLEY, MATTHEW
PUB. DATE
September 2008
SOURCE
Las Vegas Business Press (10712186);9/8/2008, Vol. 25 Issue 36, p26
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Buying in: The Secret Dialogue Between What We Buy and Who We Are," by Rob Walker.
ACCESSION #
34764635

 

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