TITLE

Deciphering the importance of branding

AUTHOR(S)
Pachter, Richard
PUB. DATE
July 2008
SOURCE
Las Vegas Business Press (10712186);7/7/2008, Vol. 25 Issue 27, pP20
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the books "Buying In: The Secret Dialogue Between What We Buy and Who We Are," by Rob Walker, and "Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion," by Lucas Conley.
ACCESSION #
33133374

 

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