TITLE

Packaging the presidency: A history and criticism of presidential campaign advertising/The rise of political advertising on television

AUTHOR(S)
Hellweg, Susan A.
PUB. DATE
September 1985
SOURCE
Journal of Broadcasting & Electronic Media;Fall85, Vol. 29 Issue 4, p464
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the books "Packaging the presidency: A history and criticism of presidential campaign advertising," by Kathleen Hall Jamieson and "The spot: The rise of political advertising on television," by Edwin Diamond and Stephen Bates.
ACCESSION #
31729884

 

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