TITLE

Lovemarks: The Future Beyond Brands

AUTHOR(S)
Cunningham, Lynne
PUB. DATE
March 2006
SOURCE
Marketing Health Services;Spring2006, Vol. 26 Issue 1, p6
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Lovemarks: The Future Beyond Brands," by Kevin Roberts.
ACCESSION #
30008124

 

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