Too sexy? P&G 'task force' stirs magazine debate

Kerwin, Ann Marie; Neff, Jack
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p1
Book Review
The article reports on the formation of a task force within U.S.-based Proctor and Gamble Co. to examine the company's policy toward sexually explicit magazine articles and cover lines. The company has decided to shift its advertising from television to magazines. The trend in men's and women's magazines are toward more risque covers and Procter and Gamble has not traditionally advertised where there is controversial sexual content.


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