TITLE

Too sexy? P&G 'task force' stirs magazine debate

AUTHOR(S)
Kerwin, Ann Marie; Neff, Jack
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p1
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reports on the formation of a task force within U.S.-based Proctor and Gamble Co. to examine the company's policy toward sexually explicit magazine articles and cover lines. The company has decided to shift its advertising from television to magazines. The trend in men's and women's magazines are toward more risque covers and Procter and Gamble has not traditionally advertised where there is controversial sexual content.
ACCESSION #
2982463

 

Related Articles

  • LETTERS TO THE EDITOR. McIver, Karen; Sinopoli, Joan; Angel, Jack E.; McCabe, Barry // Advertising Age;6/29/1998, Vol. 69 Issue 26, p24 

    Several letters to the editor are presented in response to previous articles including "P&G's Physique Ups Haircare Ante" in the June 15, 1998 issue, "DTC Ad Games" in the April 13, 1998 issue and "Prescription for Profit" in the March 16, 1998 issue.

  • Giving DDF a Fresh Face. Born, Pete // WWD: Women's Wear Daily;8/31/2007, Vol. 194 Issue 46, p7 

    The article reports on a print advertising campaign launched by Procter & Gamble to promote its DDF division. It will features a close-up of model Yfke Sturm shot by Raymond Meier. The ad will appear in the October, November and December 2007 issues of six to eight women's and fashion magazines,...

  • At Deadline….  // Brandweek;10/17/2005, Vol. 46 Issue 37, p3 

    Presents news briefs on advertising in the U.S. as of October 2005. Overview of a series of advertisements launched by outdoor performance footwear brand Keen in the November 2005 issues of magazines; Information on television and print advertisements unveiled by Procter & Gamble for its...

  • Vick Vaporub. Wentz, Laurel // Advertising Age;2/9/2004, Vol. 75 Issue 6, p12 

    Focuses on a television and print advertisement for Procter & Gamble's Vick Vaporub, which was handled by Publicis salles norton in Sao Paulo, Brazil. Plot of the television advertisement.

  • Household.  // MediaWeek;10/17/2005, Vol. 15 Issue 37, pSR22 

    This article focuses on print advertising spending in the Household Furnishings/Supplies category in the U.S., as of October 2005. Procter & Gamble, the perennial No. 1 spender in the category, dramatically slashed its spending and fell to No. 2. Better Homes and Gardens stays on top, and...

  • VICK'S: VAPORUB. Wentz, Laurel // Advertising Age;4/18/2005, Vol. 76 Issue 16, p22 

    Describes the print advertisement created by Publicis in Sao Paulo, Brazil for Procter & Gamble Co.'s Vick's VapoRub cold and flu remedy product.

  • P&G chief strikes out at publishers. Wilkinson, Amanda // Marketing Week;11/2/2000, Vol. 23 Issue 40, p15 

    Reports that Procter & Gamble Co.'s associate director of media Bernard Balderston has criticized magazine owners for their refusal to supply circulation data that would allow post-campaign analysis. Discussion on the single issue variance at a meeting o the Audit Bureau of Circulations'...

  • P&G: Interactive Marketer of the Year. Maddox, Kate // Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps1 

    Reports that `Advertising Age' magazine chose Procter & Gamble Co. (P&G) as its interactive marketer for 1999. Reasons P&G was chosen; Efforts made by P&G to address key issues regarding the evolution of Internet advertising; Details of P&G's Future of Advertising Stakeholder summit which...

  • International news.  // Advertising Age;12/13/1999, Vol. 70 Issue 51, p82 

    Presents international news briefs related to advertising as of December 13, 1999. Decision of AltaVista to appoint advertising agency Wieden & Kennedy to handle its European account; Move of Procter & Gamble Co. to consolidate its media planning business in India; Expansion of front-page...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics