TITLE

Marketing Matters: A Guide for Healthcare Executives

AUTHOR(S)
Cunningham, Lynne
PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p6
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Marketing Matters: A Guide for Healthcare Executives," by Richard K. Thomas and Michael Calhoun.
ACCESSION #
28090029

 

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