TITLE

Sign Unseen

AUTHOR(S)
Gordon, R.M. (Erik)
PUB. DATE
September 2007
SOURCE
Marketing Management;Sep2007, Vol. 16 Issue 5, p51
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
This article reviews the book "Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company," by George S. Day and Paul J.H. Schoemaker.
ACCESSION #
27743560

 

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