TITLE

Communicating With Consumers: The Information Processing Approach

AUTHOR(S)
Martin, Charles H.
PUB. DATE
June 1976
SOURCE
Journal of Advertising;Summer76, Vol. 5 Issue 3, p44
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Communicating With Consumers: The Information Processing Approach," edited by Michael L. Ray and Scott Ward.
ACCESSION #
27053395

 

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