TITLE

YOU JUST GOT PUNK'D!

AUTHOR(S)
Beasty, Colin
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p20
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books including "Punk Marketing," by Richard Laemer and Mark Simmons, "Operators Are Standing By!" by Michael Planit and "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth," by Chris Zook.
ACCESSION #
26051084

 

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