TITLE

Private Label Strategy How to Meet the Store Brand Challenge

PUB. DATE
March 2007
SOURCE
International Commerce Review -- ECR Journal;Spring2007, Vol. 7 Issue 1, p9
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Private Label Strategy: How to Meet the Store Brand Challenge," by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp.
ACCESSION #
25850937

 

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