TITLE

The Long Tail: Why the Future of Business Is Selling Less of More

AUTHOR(S)
Hitt, Michael A.
PUB. DATE
May 2007
SOURCE
Academy of Management Perspectives;May2007, Vol. 21 Issue 2, p83
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Long Tail: Why the Future of Business Is Selling Less of More," by Chris Anderson.
ACCESSION #
25356519

 

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