TITLE

KOTLER ON MARKETING: HOW TO CREATE, WIN, AND DOMINATE MARKETS

AUTHOR(S)
Gordon, R. M.
PUB. DATE
September 1999
SOURCE
Marketing Management;Fall99, Vol. 8 Issue 3, p70
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Kotler on Marketing: How to Create, Win, and Dominate Markets," by Philip Kotler.
ACCESSION #
2516872

 

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