TITLE

ANALYTICS: A WINNING NEW WAY

AUTHOR(S)
Beasty, Colin
PUB. DATE
May 2007
SOURCE
CRM Magazine;May2007, Vol. 11 Issue 5, p21
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books related to customer relationships, which include "Competing on Analytics: The New Science of Winning," by Thomas Davenport and Jean Harris, "The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know," by Dianna Booher, and "Addicted Customers," by John Todor.
ACCESSION #
24965571

 

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