TITLE

A Peak at Sales Process

AUTHOR(S)
Beasty, Colin
PUB. DATE
April 2007
SOURCE
CRM Magazine;Apr2007, Vol. 11 Issue 4, p19
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books, including "CyberSelling: Using CRM Technology to Help You Sell," by Russ Lombardo, "Private Label Strategy," by Nirmalya Kumar and Jan-Benedict Steenkamp, and "Priceless," by Diana LaSalle and Terry Britton.
ACCESSION #
24626996

 

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