TITLE

Staying Afloat

AUTHOR(S)
Gordon, R.M.
PUB. DATE
January 2007
SOURCE
Marketing Management;Jan/Feb2007, Vol. 16 Issue 1, p46
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Market New Products Successfully," by Kevin J. Clancy, Peter C. Krieg, and Marianne McGarry Wolf.
ACCESSION #
24109731

 

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