TITLE

Co-Creating Unique Value with Customers

AUTHOR(S)
Libby, William J.
PUB. DATE
October 2006
SOURCE
Modern Casting;Oct2006, Vol. 96 Issue 10, p40
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Future of Competition," by C. K. Prahalad and Venkat Ramaswamy.
ACCESSION #
22958939

 

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