TITLE

Will future sells be experiential?

PUB. DATE
January 1999
SOURCE
Marketing Event;Jan1999, p20
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book `The Experience Economy,' by B. Joseph Pine and James H. Gilmore. INSET: Britvic and Dell: Practitioners' views.
ACCESSION #
2222874

 

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