TITLE

Julian Dailly also recommends…

AUTHOR(S)
Clifton, Rita
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p42
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews two books "Brands and Branding," by Rita Clifton and "The Future of Brands," edited by Rita Clifton and Esther Maughan.
ACCESSION #
22096060

 

Related Articles

  • Brands and branding (Book). Clifton, Rita // Brand Strategy;Feb2004, Issue 179, p36 

    Reviews the book "Brands and Branding," by Rita Clifton and John Simmons.

  • Brand compilations. Sherrington, Mark // Brand Strategy;Apr2004, Issue 181, p36 

    Features the book "Brands and Branding," edited by Rita Clifton and John Simmons. Realization that a considerable percentage of the top global brands today are of American origin; Prediction of Clifton that some of the biggest brands in the next 25 years have not yet been invented; View that...

  • Rita Clifton emphasises brand importance.  // Builders Merchants Journal;Jul2014, p8 

    The article offers the insight of Rita Clifton, former chief executive officer (CEO) of advertising agency Saatchi and Saatchi, regarding the importance of the brand in big, small, national, or international businesses.

  • ASHA creates 'no-nonsense' Rita Clifton identity. Gosling, Emily // Design Week (Online Edition);3/10/2014, p6 

    The article reports that branding expert Rita Clifton's identity has been designed by brand and marketing agency ASHA including her business cards, stationery and website.

  • It's a brand new world. Snell, Paul // Supply Management;Aug2014, Vol. 19 Issue 8, p30 

    An interview with Rita Clifton, president of Market Research Society, is presented. Topics discussed include planning for building brand in order to have a sustainable and valued business, factors to be considered in developing orgnisation's brand, and how the digital age has affected the way...

  • Rita Clifton named as president of MRS. Johnson, Branwell // Marketing Week;3/5/2009, Vol. 32 Issue 10, p29 

    The article announces that Rita Clifton has been appointed the president of the Market Research Society (MRS).

  • Clifton takes up top job at Interbrand. Hall, Emma // Campaign;10/24/97, Issue 43, p4 

    Reports that Rita Clifton, who has resigned as executive planning director at Saatchi & Saatchi, was appointed to become the chief executive of Interbrand Group PLC in London, England. Responsibilities; Number of employees to be handled by Clifton.

  • Brands in the fire. Weinreich, Len // Management Today;Oct99, p48 

    Reviews the book `The Future of Brands,' edited by Rita Clifton and Esther Maughan.

  • BOOK OF THE WEEK. Kendall, Nick // Marketing (00253650);12/2/1999, p60 

    Reviews the book `The Future of Brands,' from Interbrand.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics