TITLE

To Lead, Know Where to Go

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2006
SOURCE
CRM Magazine;Jul2006, Vol. 10 Issue 7, p13
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews several books about customer relations. "Why Should Anyone Be Led by You?," by Rob Goffee and Gareth Jones; "Trust-Based Selling," by Charles Green; "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers," by Robert Scoble and Shel Israel; "Loyal for Life," by John Tschohl.
ACCESSION #
21558924

 

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