TITLE

Three from me: Andrew Knowles also recommends

PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p42
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews several books about business strategy including "Blue Ocean Strategy," by W. Chan Kim and Renée Mauborgne, "Freedom From Command and Control: Rethinking Management for Lean Service," by John Seddon, and "Whatever You Think, Think the Opposite," by Paul Arden.
ACCESSION #
21058485

 

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