The Brand Gap

April 2006
Brand Strategy;Apr2006, Issue 201, p34
Book Review
The article reviews the book "The Brand Gap," by Marty Neumeier.


Related Articles

  • Bring on the Branding (Book). Gordon, R. M. (Erik) // Marketing Management;May/Jun2004, Vol. 13 Issue 3, p49 

    Reviews several books on marketing. "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity," by David Aaker; "A Branded World: Adventures in Public Relations and the Creation of Superbrands," by Michael Levine; "What's in a Name: Advertising and the...

  • The Designful Company: how to build a culture of nonstop innovation.  // Curve (Australia);2009, Issue 27, p63 

    The article reviews the book "The Designful Company: How to Build a Culture of Nonstop Innovation," by Marty Neumeier.

  • CALENDAR OF EVENTS.  // Adweek;7/18/2005, Vol. 46 Issue 28, p32 

    This article presents a calendar of events in the advertising industry in the U.S., as of July 18, 2005. The American Institute of Graphic Arts is holding a discussion session presenting tips for entrepreneurs to learn how to bridge the distance between business strategy and design, at the...

  • BACK TALK. Heller, Steven // Print;Jul/Aug2001, Vol. 55 Issue 4, p34 

    Interviews graphic designer and editor Marty Neumeier about his attempt at design entrepreneurism. Strategy adopted to establish the graphics magazine 'Critique'; Challenges encountered during the establishment of the magazine; Adjustments made in the wake of digital revolution.

  • Who wants a dream that's near-fetched? WITKAY, PAUL // Smart Business Northern California;May2013, Vol. 6 Issue 6, p5 

    In this article, the author discusses how changes in thinking can bring revolution in business. According to designer and writer Marty Neumeier, developing the ability to cultivate five metaskills including feeling, dreaming and learning can help to reshape the world. The author suggests stop...

  • A Designer Who Writes. DeNeve, Rose // Print;Mar/Apr83, Vol. 37 Issue 2, p73 

    The article focuses on Marty Neumeier. It is stated that Neumeier, being a copy writer, gives writing and graphics equal footing and combines the specifications of the clients and the needs of the consumers. She applies this kind of tactics in studios where she transforms a marketing idea into a...

  • Pirates of the Caribbean.  // Brand Strategy;Nov2004, Issue 187, p34 

    Reviews the book "The Pirate Inside," by Adam Morgan.

  • All you need is Kevin. Davis, Vaughn // AdMedia;May2004, Vol. 19 Issue 4, p21 

    Reviews the book "Lovemarks," by Kevin Roberts.

  • DIARY: Book review - Brand Failures - The Truth About the 100 Biggest Branding Mistakes of All Time (Book). Lace, Garry // Media: Asia's Media & Marketing Newspaper;6/13/2003, p32 

    Reviews the book "Brand Failures-The Truth About the 100 Biggest Branding Mistakes of All Time," by Matt Haig.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics