TITLE

Genius at work?

PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p34
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Marketing Genius," by Peter Fisk.
ACCESSION #
20793197

 

Related Articles

  • Gavan Stewart also recommends….  // Brand Strategy;Jun2006, Issue 203, p34 

    The article reviews the books "How to Win Friends and Influence People," by Dale Carnegie, "Ogilvy on Advertising," by David Ogilvy and "Marketing Genius," by Peter Fisk.

  • Untitled.  // Marketing Week;6/9/2005, Vol. 28 Issue 23, p26 

    Reports on a June 15, 2005 session in Birmingham, England, featuring former Chartered Institute of Marketing chief Peter Fisk, the author of the book "Marketing Genius" who will further explain how to apply the genius of Albert Einstein to marketing.

  • Creative Genius. Rozin, Randall S. // Journal of Brand Strategy;Autumn2012, Vol. 1 Issue 3, p308 

    The article reviews the book "Creative Genius," by Peter Fisk.

  • Fisk leads the way to success. Mitchell, Alan // Marketing Week;3/20/2003, Vol. 26 Issue 12, p3 

    Focuses on the issues facing the marketing community in Europe. Advancement of the Internet advertising by Initiative Media; Appointment of Peter Fisk to be the chief executive of the CIM; Percentage of the increase in marketing at the radio sector and business magazines.

  • On The Sheet: Games without frontiers - brands that break rules.  // Marketing (00253650);6/1/2015, p1 

    No abstract available.

  • Rewriting the marketing effectiveness rulebook. Mitchell, Alan // Marketing Week;2/20/2003, Vol. 26 Issue 8, p32 

    Focuses on the strategy develop by Peter Fisk for the Chartered Institute of Marketing in Great Britain. Core economic function of marketing; Percentage of corporate cost devoted for marketing; Economic role of marketing effectiveness.

  • You Can Be a Stock Market Genius (Even If You're Not Too Smart): Uncover the Secret Hiding Places of Stock Market Profits. Wenner, Alexander // Library Journal;4/15/1997, Vol. 122 Issue 7, p92 

    Reviews the book `You Can Be a Stock Market Genius (Even If You're Not Too Smart): Uncover the Secret Hiding Places of Stock Market Profits,' by Joel Greenblatt.

  • Fisk's plans ruffle industry's feathers. Singh, Sonoo // Marketing Week;10/9/2003, Vol. 26 Issue 41, p19 

    Focuses on the reorganization of the Chartered Institute of Marketing by chief executive Peter Fisk in Great Britain. Facilitation of marketing education in schools; Justification of the existence of a trade organization; Transformation of the association.

  • THREE OF A KIND.  // Management Today;May2011, p28 

    The article reviews the books "Out of Our Minds," by Ken Robinson, "The Riddle," by Andrew Razeghi and "Creative Genius," by Peter Fisk.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics