TITLE

Personal Values and Consumer Psychology

PUB. DATE
January 1985
SOURCE
Marketing News;1/4/1985, Vol. 19 Issue 1, p60
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Personal Values and Consumer Psychology," edited by Robert E. Pitts Jr. and Arch G. Woodside.
ACCESSION #
19213014

 

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