TITLE

Problems & Practices In Advertising Research: Readings & Workbook

PUB. DATE
January 1982
SOURCE
Marketing News;1/22/1982, Vol. 15 Issue 15, p23
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "Problems and Practices in Advertising Research: Readings and Workbook," by Alan D. Fletcher and Donald W. Jugenheimer.
ACCESSION #
19212811

 

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