TITLE

The Dollars & Sense of Direct Mall: Practical Concepts of-Math-& Finance

PUB. DATE
March 1982
SOURCE
Marketing News;3/19/1982, Vol. 15 Issue 19, p10
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
The article reviews the book "The Dollars & Sense of Direct Mail: Practical Concepts of Math & Finance," by Pierre Passavant.
ACCESSION #
19002967

 

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