TITLE

Is this buzzword dead?

AUTHOR(S)
Marsden, Paul
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p42
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Buzzmarketing," by Mark Hughes. INSET: Three blueprints for building buzz.
ACCESSION #
18654188

 

Related Articles

  • [FAST] TAKE.  // Fast Company;Aug2005, Issue 97, p85 

    This article examines several marketing ideas discussed in the book Buzzmarketing, by Mark Hughes. The average news article gets six times as many readers as the average advertisement. Grab attention with celebrities, controversy, or a David-and-Goliath story, such as the protesting of Ben &...

  • Readers' Choice. Conley, Lucas // Fast Company;Aug2005, Issue 97, p85 

    This article presents a critical analysis of the book Buzzmarketing, by Mark Hughes. Hughes cut his teeth at Pep Boys and Pizza Hut, managing traditional multimillion-dollar marketing budgets. But his work for Half.com--where he leveraged a small budget to rename a city in Oregon after the...

  • BUZZMARKETING. Conley, Lucas // Fast Company;Aug2005, Issue 97, p85 

    Reviews the book "Buzzmarketing," by Mark Hughes.

  • Say What? 6 Ways to Create Verbal Buzz on Your Campus. Hillis, Sara R. // Campus Activities Programming;Sep2007, Vol. 40 Issue 3, p28 

    The article focuses on six conversation starters for an event based on the book "Buzzmarketing," by Mark Hughes. It is stated that the Taboo, which includes sex, lies or bathroom humor, should be considered in the marketing program as it will introduce something outrageous. The Unusual can be...

  • Names in the News.  // Marketing News;7/20/1992, Vol. 26 Issue 15, p22 

    A list of marketing executives in news in the United States is presented. Some of the names include: Maureen Moore who has been appointed to group creative director at DDB Needham, Fay Fleming who has been appointed to be marketing vice president at Provident Counseling Inc., William N. Curry,...

  • Speed Addicts: Grand Prix Racing. Vaughn, Mark // AutoWeek;9/26/2005, Vol. 55 Issue 39, p26 

    Reviews the book "Speed Addicts: Grand Prix Racing," by Mark Hughes.

  • Organisations and Management in Social Work. Harington, Phil // British Journal of Social Work;Apr2009, Vol. 39 Issue 3, p578 

    This article reviews the book "Organisations and Management in Social Work," by Mark Hughes and Michael Wearing.

  • F1 Retro 1970. J. P. // Classic & Sports Car;Mar2014, Vol. 32 Issue 12, p44 

    No abstract available.

  • Untitled.  // Motor Transport;11/4/2013, p18 

    A photograph is presented which shows Dwain McDonald, chief executive officer at parcel services DPD, shaking hands with Stoke City club manager Mark Hughes, with midfielder Steven Nzonzi standing behind at Britannia stadium, a football stadium in Stoke-on-Trent, England.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics