TITLE

Other Page Turners

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2005
SOURCE
CRM Magazine;Oct2005, Vol. 9 Issue 10, p20
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews several books. "Profit Brand," by Nick Wreden; "The Power of the Purse," by Fara Warner; "Don't Just Relate--Advocate," by Glen Urban.
ACCESSION #
18605240

 

Related Articles

  • The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers.  // Publishers Weekly;8/15/2005, Vol. 252 Issue 32, p46 

    Reviews the book "The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers," by Fara Warner.

  • The Power of the Purse. Warner, Fara // Power of the Purse - Business Summaries;Jan2010, p1 

    Women's access to money and power has transformed the way they approach brands, businesses, products, and services. Women now influence the vast majority of purchasing decisions - and every year, they gain direct control over trillions in new wealth. This is a little-understood market of...

  • Making a Power Play for Women. Seckler, Valerie // WWD: Women's Wear Daily;10/19/2005, Vol. 190 Issue 84, p9 

    This article examines the misconception about marketing to women consumers, based on the book The Power of the Purse by Fara Warner. Nike is one of 11 companies Warner examined in attempting to illustrate the stereotypical thinking that continues to limit marketers' approaches to women....

  • Profit Warning. Wreden, Nick // Brand Strategy;Mar2006, Issue 200, p42 

    The article reviews the book "Profit Brand," by Nick Wreden.

  • The Demise of Brand Loyalty.  // In-Store;Aug2005, p32 

    Reviews the book "Profit Brand," by Nick Wreden.

  • New Books in Review. Bonnici, Joseph // Journal of Marketing Research (JMR);Feb2006, Vol. 43 Issue 1, p133 

    BRAIN TATTOOS: CREATING UNIQUE BRANDS THAT STICK IN YOUR CUSTOMERS' MINDS, Karen Post, New York: American Management Association, 2004, 187 pages, 17.95. PROFIT BRAND: HOW TO INCREASE THE PROFITABILITY, ACCOUNTABILITY AND SUSTAINABILITY OF BRANDS, Nick Wreden, Sterling, VA: Kogan Page, 2005, 224...

  • Author Touts Buying Power Of Women. Sanders, Elizabeth // Grand Rapids Business Journal;3/12/2007, Vol. 25 Issue 11, p6 

    The article presents the views of author Fara Warner on women as consumers. She examines the changing role of women from housewives to marketing targets in her book "The Power of the Purse." Warner is invited to speak at the Inforum to tackle the potential of women consumers as a ground for...

  • Women Have Clout. Emrich, Anne Bond // Grand Rapids Business Journal;2/25/2008, Vol. 26 Issue 8, p3 

    The article reports that business journalist Fara Warner, who will be the keynote speaker at the 50 Most Influential Women in West Michigan event on March 5, 2008 at the JW Marriott in Grand Rapids, Michigan, believes that U.S. women serve as an inspiration to women around the world. She...

  • Understanding women is key to biz success, author says. Shea, Bill // Crain's Detroit Business;11/20/2006, Vol. 22 Issue 47, p6 

    The article highlights the viewpoints of Ann Arbor, Michigan-based author and business journalist Fara Warner, on key to the success of business enterprises. The author says that the companies in the United States in which eighty percent of buying decisions are made by women, are successful in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics