TITLE

Higher Profits Through Customer Lock-In

AUTHOR(S)
Gordon, R. M. (Erik)
PUB. DATE
September 2005
SOURCE
Marketing Management;Sep/Oct2005, Vol. 14 Issue 5, p47
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Higher Profits Through Customer Lock-In," by Joachim Büschken.
ACCESSION #
18509267

 

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