TITLE

The passion of the brand

PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p36
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Creating Passion Brands," by Helen Edwards and Derek Day.
ACCESSION #
17611895

 

Related Articles

  • Creating Passion Brands -- Getting to the Heart of Branding. Balaji, M. S.; Roy, Sanjit Kumar // IIMB Management Review (Indian Institute of Management Bangalore;Jun2007, Vol. 19 Issue 2, p191 

    The article reviews the book "Creating Passion Brands: Getting to the Heart of Branding," by Helen Edwards and Derek Day.

  • Passion is back in fashion for the fastest-moving brands.  // In-Store;Jun2005, p58 

    Reviews the book "Creating Passion Brands," by Helen Edwards and Derek Day.

  • Creating Passion Brands. Edwards, Helen; Day, Derek; Dinnie, Keith // Journal of Brand Management;Nov2005, Vol. 13 Issue 2, p169 

    Reviews the book "Creating Passion Brands," by Helen Edwards and Derek Day.

  • Day to establish Passionbrand consultancy. Tylee, John // Campaign;3/24/2005, Issue 13, p4 

    The article reports that Derek Day, the former global creative director on JWT's Unilever business, is setting up a consultancy to be called Passionbrand. The establishment of his company, comes three months after the end of his contract at JWT, where he had been working since the summer of...

  • The future beyond brands. Bain, David // Brand Strategy;May2004, Issue 182, p39 

    Reviews the book "Lovemarks: The Future Beyond Brands," by Kevin Roberts.

  • CITIZEN BRAND (Book). Gold, Sarah F.; Rotella, Mark; Andriani, Lynn; Chenoweth, Emily; Scharf, Michael; Zaleski, Jeff // Publishers Weekly;9/16/2002, Vol. 249 Issue 37, p63 

    Reviews the book 'Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy,' by Marc Gob é.

  • Superbrands.  // Brand Strategy;Oct2007, Issue 216, p43 

    The article reviews the book "Superbrands," by the Superbrands Council.

  • Defending the Brand (Book). Jacobs, Barbara // Booklist;10/15/2003, Vol. 100 Issue 4, p368 

    Reviews the book "Defending the Brand," by Talcott J. Franklin.

  • Brand Failures by Matt Haig, Kogan Page 2005. G. P. // License! Europe;Apr/May2006, p13 

    The article reviews the book "Brand Failures," by Matt Haig.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics