TITLE

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

AUTHOR(S)
Gordon, R. M.
PUB. DATE
May 2005
SOURCE
Marketing Management;May/Jun2005, Vol. 14 Issue 3, p51
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," by W. Chan Kim and Renee Mauborgne.
ACCESSION #
17470532

 

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