TITLE

Frapper sans heurter. Quelle �thique pour la publicit� ?

AUTHOR(S)
Heilbrunn, Beno�t
PUB. DATE
January 2005
SOURCE
Decisions Marketing;jan-mar2005, Issue 37, p93
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Frapper sans heurter. Quelle �thique pour la publicit�?," by Jean-Pierre Teyssier.
ACCESSION #
17079281

 

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