TITLE

Driven by Attitude

AUTHOR(S)
Gordon, R. M. (Erik)
PUB. DATE
March 2005
SOURCE
Marketing Management;Mar/Apr2005, Vol. 14 Issue 2, p55
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity," by J. Walker Smith, Ann Clurman, and Craig Wood.
ACCESSION #
16975271

 

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