TITLE

Simply better is enough

AUTHOR(S)
Barwise, Patrick; Meehan, Seá
PUB. DATE
December 2004
SOURCE
Brand Strategy;Dec2004/Jan2005, Issue 188, p42
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Simply Better," by Patrick Barwise and Sean Meehan. INSET: FROM THE BOOKSHELF OF ....
ACCESSION #
15323959

 

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