TITLE

Response Television: Combat Advertising in the 1980s (Book)

AUTHOR(S)
Larkin, Ernest F.
PUB. DATE
December 1982
SOURCE
Journalism Quarterly;Winter82, Vol. 59 Issue 4, p661
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Response Television: Combat Advertising in the 1980s," by John Witek.
ACCESSION #
14826790

 

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