TITLE

An Advertiser's Guide to the New Electronic Media (Book)

AUTHOR(S)
Fletcher, Alan D.
PUB. DATE
December 1982
SOURCE
Journalism Quarterly;Winter82, Vol. 59 Issue 4, p660
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Cable: An Advertiser's Guide to the New Electronic Media," by Ronald B. Kaatz.
ACCESSION #
14826789

 

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