TITLE

The Philosophy of Branding: Great philosophers think brands (Book)

PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p38
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "The Philosophy of Branding: Great Philosophers Think Brands," by Thom Braun.
ACCESSION #
13090019

 

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