TITLE

Web Books Bring Marketing Success

AUTHOR(S)
Gordon, R. M.
PUB. DATE
September 1998
SOURCE
Marketing Management;Fall98, Vol. 7 Issue 3, p55
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews several books on electronic commerce. `Webnomics,' by Evan I. Schwartz; `Electronic Commerce: A Manager's Guide,' by Ravi Kalakota and Andrew B. Whinston; `Creating the Virtual Store,' by Magdalena Yesil.
ACCESSION #
1303444

 

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