Solutions on Demand: new book charts business revolution

February 2004
Management Services;Feb2004, Vol. 48 Issue 2, p3
Book Review
This article reviews the book "Business Solutions on Demand" by Merlin Stone and Mark Cerasale. The book shows how companies can increase sales and improve margins by introducing a range of solutions. It draws upon the extensive experience of IBM in working with clients all over the world to help them implement these solutions and achieve a positive transformation. Highly readable, motivational and fast-paced, the book is packed with international cases and numerous diagrams. The authors emphasize that for business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalisation, increased competition, market saturation, and easy access to information are all conspiring to make traditional business models redundant. With contributions from a host of experts, the book provides insights into business design, solutions selling, knowledge management and technology enablement. The book will provide stimulating reading for business leaders, marketing professionals and all those committed to delivering a superior and faster customer experience while producing a healthy bottom line.


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