TITLE

Brands and branding (Book)

AUTHOR(S)
Clifton, Rita
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p36
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Brands and Branding," by Rita Clifton and John Simmons.
ACCESSION #
12283934

 

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