TITLE

Beyond Branding, how the new values of transparency and integrity are changing the world of brands (Book)

AUTHOR(S)
Ind, Nicholas
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p36
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "Beyond Branding," edited by Nicholas Ind.
ACCESSION #
12283928

 

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